The Assistant Director of Direct Marketing is a valued member of the Annual Giving team within the Office of University Advancement at William & Mary. The Annual Giving team advances philanthropy across all stages of engagement, from students and young alumni to 50th reunion donors and beyond. 

The Direct Marketing team is responsible for developing, planning, executing, and evaluating fundraising and engagement strategies in partnership with more than 15 schools and units across W&M. Team members serve as the primary liaisons between partner representatives and internal and external stakeholders. The team supports partner goals through multi-channel, personalized solicitation and engagement strategies, manages relationships with key stakeholders, and analyzes results to inform future strategy and drive continuous improvement.

The Assistant Director, Direct Marketing is the team lead for data management within the team, which includes data analysis for all projects, strategy development, tracking metrics and reporting for all direct marketing efforts. The Assistant Director reports to and partners with the Director of Direct Marketing to develop annual program projections and objectives. They collaborate with colleagues to develop strategies and deliver direct marketing fundraising services for constituent area programs and recommend changes and enhancements to maximize program potential. 

The Assistant Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment.

This position is classified as professional, meaning it is salaried and exempt from overtime. For benefits and leave purposes, this role falls under the "12‑month Professionals & Faculty" classification on the HR website.  

Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php.